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* [[attachment:exercise10.dodofile  exercise 10]] 
Quantitative Methods in Marketing  2nd Semester 2019
Professor: José Gustavo Féres <jose.feres AT fgv DOT br>
 Office hours: wednesday, 9:30 a.m.  11:30 a.m., room 1020A
 Classes will take place in room 1016 (FGV main building, 10th floor)
Course outline
Class notes and exercises
1. Introduction
2. Stata tutorial: basic commands
3. Estimating the impact of advertising on sales: econometric issues
3.1 Simultaneity
3.2 Dynamic effects
Test 1
3.3 Causality
A1  September 30
4. Discrete choice models and consumer behavior
4.1 Choice between two brands: binomial models
4.2 Choice between several brands: multinomial models
4.3 Multinomial ordered models
Support material
Stata user´s guide: basic commands
Cameron & Trivedi: Microeconometrics Using Stata
Berndt: The Practice of Econometrics